July Renewal Notice

Plate renewals are now due for last names starting with Av, Be, L, Sz, V, or Z.

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or submit information on our website.

Our commitment to handling personal information

  1. We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law
  2. We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned
  3. Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date
  4. We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification
  5. We will make readily available to customers information about our policies and practices relating to the management of personal information


Personal information we collect

When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse our website, we collect information about the individual web pages, information, products or services that you view, what websites or search terms referred you to our website, and information about how you interact with our website.


We collect this information using the following technologies:

  1. “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier
  2. “Log files” track actions occurring on our website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps
  3. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse our website
  4. "Analytic Services" track and record additional data about activity and traffic patterns on our website, including the types outlined above


Additionally when you submit or attempt to submit a form through our website:

  1. We collect certain information from you as outlined on the form, which may include your name, address, email address, and phone number
  2. Before or at the time of collecting the submitted information, we will identify the purposes for which information is being collected


How do we use your personal information

We may use your information to fulfill any request placed through our website (including contact requests, quote requests, and orders), such as:

  1. To communicate with you
  2. Provide you with information or advertising relating to our products or services


We may also use the information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with our website, and to assess the success of our marketing and advertising campaigns).


Sharing your personal information

We share your personal information with third parties to help us use your personal information, as described above. We may use third-party analytics to help us understand how our customers use our website.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Do not track

Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.


Data retention

When you submit a form through our website, we will retain and maintain the submitted information for our records unless and until you ask us to delete this information.


Policy Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us.

Organ and Tissue Donation

Organ and Tissue Donation
You can help save a life by registering your intent to donate your organs and tissues with the Alberta Organ and Tissue Donation Registry.

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Support our Troops

Support our Troops
We proudly recognize the contributions of current and former members of the Canadian Armed Forces. Ask for details on getting your commemorative plate.

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Support The War Amps

Support The War Amps
When you renew your drivers licence, say yes to the War Amps Key Tag Service and help support children amputees in Alberta.

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